S.M. has worked hard over the years to remain Korea’s best entertainment company and strengthen its position in Asia, through its unique Casting, Training, and Producing System?designed to precisely analyze music, fashion, and cultural trends and codes in order to create content that can lead the market.

S.M. has worked with some of Korea’s most successful entertainers, including H.O.T. and BoA. We employ an efficient system comprising a Casting Team to source potential singers/entertainers, a Training Team to develop new singers/entertainers, a Production Director Team to evaluate market trends and create concepts and visual images for market-leading singers/entertainers, an A&R Team for choosing the perfect songs for each artist and to manage the overall process of making a record, a Marketing Team for record marketing/sales, a Public Relations Team for promoting artists through various media outlets, and an Agency Team for outsourcing, producing, and managing CF, concerts, and events to create additional value for each of our artists.